Bicycle Retailer: Dealer Tour: The Final Four

In Chicago’s working-class neighborhoods, bikes are tools for getting around town.

CHICAGO, IL (BRAIN) — On the final day of the Dealer Tour, our group made its way into Chicago’s South Side and Lower West Side, working-class neighborhoods where two modest but friendly shops are satisfying a growing demand for bicycle repairs and low-cost transportation. They fix big-box bikes with a smile—all in the name of putting more people on bikes.

We also dropped in at a business that opened less than a month ago but offers up a model for retail merchandising done right, and we finished our 13-store tour at a high-volume shop that sells as many bikes and accessories out of a single location as many multi-store operations.

After two sunny and warm days, the weatherman forecasted afternoon showers. But luckily our group pedaled through 29 flat and dry miles.

A special thanks to our ride guides from Active Transportation Alliance and SRAM. Below is a recap of stores visited on Day 3. Additional coverage and photos will be featured in our upcoming June 15 print edition.

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